Stuttgart/Beijing, May 6, 2008 – BMC Flying Dragon, Business Media China’s airport specialist and one of the leading providers of airport advertising in China was able to secure an important cooperation agreement with Portland China. Portland is the Chinese representative of Kinetic Worldwide the outdoor advertising specialists of the largest agency network of the world WPP Group PLC.
In the future, BMC Flying Dragon will exclusively take on various functions in the field of airport advertising for Portland China. These include, in addition to the sale of its own media formats and the purchase of other media formats, advisory functions with regard to optimum airport coverage and the use of new technologies. BMC Flying Dragon will carry out or support innovative advertising projects which will necessitate close cooperation between the airports and the advertisers.
On the part of Portland China/Kinetic Worldwide, the agreement covers all the clients with airport budgets and targets predominantly the top 15 airports in China. Customers of Portland China/Kinetic include companies from all industry sectors such as Lenovo, Nestlé, DHL, Motorola, Sony Ericsson, LG or Red Bull. Kinetic, represents customers of the four major WPP media agencies – MindShare, Mediacom, Mediaedge:cia and Maxus (also known under the name „Group M“). The WPP Group is active in over 100 countries and forms the extensive worldwide agent network. In 2007, the Group had a billing volume of approximately 39.5 billion Euro and achieved revenues in the amount of approximately 7.7 billion Euro.
„We can provide One-Face-To-The-Client advice to Portland China/Kinetic and their customers and have demonstrated that we can successfully implement projects at all the major airports. The basis for this is our own area network as well as excellent contacts with the individual airport operators,“ said Tiger Wu, Vice-General Manager and responsible for sales at BMC Flying Dragon. „Our strategy to build up “All China Media Competence” paid off once more. Clients and their agency partners are seeking high-quality consultation and implementation for their campaigns, which are focused on the Chinese market and at the same time have to correspond to international standards, BMC offers both,” adds Ruediger Wulf, Director Advertising Media of Business Media China AG.
BMC Flying Dragon, with its own advertising media in 12 of the 15 largest airports in China and marketing access to various other advertising spaces at other airports, is today’s leading nationwide provider in China.
For additional information:
Business Media China AG
Rotebühlstrasse 87
DE-70178 Stuttgart
invest@businessmediachina.com
Edwin van der Geest
+41 43 268 32 30
