Stuttgart/Beijing, March, 18th 2008 – Almost all of the advertising spaces marketed by Business Media China in the recently opened Terminal 3 of the Beijing Airport have already been sold until the end of 2010. While Samsung has extended their annual contract with BMC, which was first concluded in February, by 2 years, the Chinese Internet marketing platform 99ad.com booked half of the over 50 light boxes offered until the end of 2010.
Approximately 80 percent of the arriving guests will move past the giant Samsung hand with the five Olympic Colors until at least the end of 2010. The four meter high 3D model cannot be missed. The current clipping report is shown on the cell phone display during the Olympic Games. Four touch screens have been setup, where additional information and the current Samsung advertisement can be called up.
In addition to the car exhibition platforms reserved by Ferrari and Samsung, the Chinese on-line advertising agency 99ad.com has booked a large number of the light boxes located next to the exit from the arrival gates until the end of 2010. This means that the dominant portion of the BMC advertising space in the new international Terminal 3 of Beijing airport has been booked only a few weeks after it was launched.
Beijing Capital International Airport is the most important and largest international airport in China, and is also the one with the largest airport revenue in all of Asia. Terminal 3, which was newly opened on February 29th, 2008, is the primary base for Air China and the entire Star Alliance, including Lufthansa, as well as the Oneworld Alliance (American Airlines, British Airways, and others). All of the international arrivals and departures for the Olympic Summer Games 2008 will pass through Terminal 3, receiving the VIP’s, group tours, and tourists.
For additional information:
Business Media China AG
Rotebühlstrasse 87
DE-70178 Stuttgart
invest@businessmediachina.com
Edwin van der Geest
+41 43 268 32 30
