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Media Advantages

  • Our media targets various audiences with low overlap situations
  • We provide a very broad coverage and a high penetration.
  • Our media is extremely cost effective.
  • We provide a high “Perception and Recall” situation in an exclusive environment.
  • Our audiences are constantly growing in terms of quantity and quality.

BMC China Railway Advertising
BMC’s effective media resources supports its customers both in efficient brand and image building and the transmission of their message leading to greater product demand and loyalty.

It is also our intention create railway station environments which improve first impressions of the various cities involved. The overall image of rail transportation will be improved once our transformation period is concluded. At the same time, our target is to achieve international levels and standards by the start of the Olympic Games in Beijing 2008.


Latest News

Jul 18, 2008

Deutsche Boerse accepts all Business Media China shares for trading – Application for Prime Standard listing submitted

Following the acceptance of the prospectus by the Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin) on June 27, 2008, the german stock exchange (Deutsche Boerse) admitted yesterday ...more
Jul 17, 2008

BMC obtains further advertising space at Beijing airport for Coca-Cola

Stuttgart/Beijing, July 17, 2008 - BMC Flying Dragon, the airport advertising company of the Business Media China AG, obtained further advertising space in the new terminal 3 ...more

Latest Campaigns

Dec 05, 2007

Mengniu Roof Project

...more
Oct 18, 2006

China Mobile

By August 28, Beijing Central Railway Station and Beijing West Railway Station were changed beyond recognition. ...more