• BMC China Railway Advertising
• Corporate Culture
• Media Advantages
• Transformation
• Team
• Partners

Corporate Culture

HUMAN – LIVELY – EFFECTIVE – UNIQUE

These are the fundamentals of our creative approach to advertising.
Utilising our 25 years of international media and brand communication and design experience, we combine an understanding of local culture with international creativity and design.

BMC is now implementing a transformation in advertising media at rail stations. This transformation means setting traditional ideas in motion and broadening their horizons. We emphasize this through our company statement – “media in motion”.

Our advertising image production is bright, aesthetic and functional and provides an improved overall environment for railway passengers.

Our corporate vision is the creation of advertising opportunities which both inspire and spark human interest.

Strategic Goals

• To achieve profitability within one year for all our projects with a progressive increase from then onwards
• Become the leader in the field of Outdoor advertising in China by 2008

Marketing Direction

• Establish and maintain a high quality portfolio of advertising media
• Deliver outstanding customer service levels
• Create and maintain very high international training standards for all our staff

Strategy

• In order to meet market demands in China we are constantly acquiring and improving our media opportunities
• Provide all our clients with a complete “One Stop Shop” service which optimizes their advertising budget spend throughout China

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