By August 28, Beijing Central Railway Station and Beijing West Railway Station were changed beyond recognition. The new light box corridors have been totally transformed. With all advertisement images allocated to China Mobile which is a now leading client for BMC CRA. China Mobile’s appointment of BMC CRA is a new and ground breaking cooperation.
China Mobile chose railway station media to release their advertisement campaign as an ideal opportunity to target large numbers of students returning from or to school together with large numbers of other targeted travelers, BMC CRA created a tailor made solution to fit the demands of China Mobile. From the end of August to the end of October 2006, the three exit routes which are over 300 meters in length have been transformed into a special area for the China Mobile advertisement campaign.
